CAMPAIGN: Titus-Will Automotive Group – “Lifetime Oil Changes with Every Vehicle Purchase”

DESCRIPTION: The Will Brothers at family-owned Titus-Will Automotive Group in Washington Sate have devoted two years to advertising their “Lifetime Oil Changes with Every Vehicle Purchase” offer. We chose to emphasize their popular offer by creating spots that talked about the other lifetime offers that had come before Lifetime Oil Changes (most of them didn’t work out so well).

This campaign has generated more talk and more positive brand association for Titus-Will than any advertising the company has done before.