Titus-Will Automotive Group in Washington State ( a family-owned business estabilished in 1938) began offering Lifetime Oil Changes with vehicle purchases. They asked Promo Sapien to create a memorable ad campaign that would make the offer synonymous with Titus-Will dealerships in the minds of customers. The company also insisted the spots use humor to get the message across.
Working closely with brothers Trevor and Court Will, who both work for the family business, Promo Sapien created a series of ads that featured past “lifetime” offers (fictitious ones) that Titus-Will had experimented with before Lifetime Oil Changes.
The humorous ads helped establish a fun personality for the brand and drive awareness of the offer and the company better than any advertising the group had done before.
Lifetime Wiper Blade Refills
Lifetime Auto Detailing
Lifetime Personal Training
Titus-Will’s new offer introduced in 2019 features Lifetime Powertrain Warranty protection, 10-Year Roadside Assistance, and 48-Hour Risk Free Exchange. The offer is referred to as “Titus-Will Protected.”
To promote the new offer, Promo Sapien created a series of ads illustrating why Titus-Will customers prefer the Lifetime Powertrain Warranty over other, somewhat misguided attempts by Titus-Will to protect them.
Straightforward ads promoting businesses and sales events.
Prime Paint Store
Black Friday Sales Event
Nobody Beats Our Prices
Employee recruiting videos created for social media and website use. The service technician recruiting video was created to target an out-of-state audience. The employee recruiting video was created for general employee recruiting purposes.
Service Technician Recruiting
Videos for industrial, service and education clients’ trade shows, product launches, websites and social media feeds.
Pierce Grapple Processor
Bastyr University Nutrition Department
Cedar Creek Lodge
Alamon Utility Services
H2 Homer Helper
Fundraising and marketing videos where telling a compelling story is key to the project.